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Alex Freeman






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Industry Pro Newsletter: Broadway Capitalization Budgets Continue to Increase, Congestion Pricing Goes Into Effect
Industry Pro Newsletter: Broadway Capitalization Budgets Continue to Increase, Congestion Pricing Goes Into Effect
January 6, 2025

From Broadway's escalating production budgets to Berlin’s significant arts funding cuts, economic pressures are shaping the global cultural landscape. Meanwhile, New York City takes bold steps with congestion pricing, impacting theatergoers and commuters alike. Amid these challenges, artistic resilience shines through – whether in rural arts communities, Hollywood’s ongoing fight to rebound, or the launch of the Harvey Fierstein Theatre Lab to nurture new talent.

Industry Pro Newsletter: NEA Reports On the State of Nonprofits, Tom Viola Honored
Industry Pro Newsletter: NEA Reports On the State of Nonprofits, Tom Viola Honored
December 23, 2024

From nonprofit theaters innovating in the face of financial pressures to the anticipation of live performance rebounding amidst AI fatigue, the stories highlight an industry evolving while staying grounded in community and creativity. Stories include Broadway honoring Tom Viola, regional theaters navigating leadership changes, and international venues undergoing major renovations.

Industry Pro Newsletter: BroadwayWorld Awards Voting Open, 9-Show Weeks, and $70M for the Arts in King County
Industry Pro Newsletter: BroadwayWorld Awards Voting Open, 9-Show Weeks, and $70M for the Arts in King County
December 16, 2024

As the year winds down, this week’s stories reflect a season of change, opportunity, and challenges in the theatre world. From the opening of voting for the 2024 BroadwayWorld Regional Awards to the rise of effective altruism reshaping holiday giving, we explore how innovation and community engagement continue to shape the arts. Highlights include expanded performance schedules on Broadway, significant regional funding initiatives like King County’s Doors Open program, and transitions like Heather Lanza’s appointment at NextStop Theatre. Meanwhile, stories of financial strain, such as Germany’s cultural budget cuts and UK theatre downsizing, remind us of the ongoing need for sustainable support in the arts sector.

Industry Pro Newsletter: Broadway’s Jukebox Musical Trend: Financial Boon or Creative Challenge?
Industry Pro Newsletter: Broadway’s Jukebox Musical Trend: Financial Boon or Creative Challenge?
December 9, 2024

Leadership transformations and financial strategies are reshaping the theater world, with new leaders like Alisha Tonsic at TCG and Jan Svendsen Weiss launching ACTivate4Good to drive innovation and social impact. Broadway faces mounting pressures as producers navigate rising costs and favor jukebox musicals over original works to mitigate risks. Regionally, initiatives like BroadwayWorld’s donation database and the reinvention of Cal Shakes’ scene shop demonstrate resilience amid challenges.

Industry Pro Newsletter: J.P. Morgan’s NextList, Budget Cuts in Berlin, and Shen Yun Allegations
Industry Pro Newsletter: J.P. Morgan’s NextList, Budget Cuts in Berlin, and Shen Yun Allegations
December 2, 2024

This week's newsletter highlights pivotal moments and developments shaping the theatre world, from New York to Berlin. In academia, Professor Christian Parker redefines dramaturgy’s role at Columbia, while Broadway remembers the late Gavin Creel with a livestreamed memorial. Globally, J.P. Morgan’s NextList and Berlin’s proposed arts budget cuts spark reflections on the value of culture, as regional and international initiatives, including MTI’s support for disaster-stricken theatres and new leadership at The Old Vic, underscore the resilience and adaptability of the arts. Lastly, a troubling lawsuit involving Shen Yun Performing Arts raises questions about labor conditions in the performing arts.

Industry Pro Newsletter: Bluesky for Broadway & Tax Incentives for Theatre in Massachusetts
Industry Pro Newsletter: Bluesky for Broadway & Tax Incentives for Theatre in Massachusetts
November 25, 2024

Broadway embraces new platforms like Bluesky and Stage Mag, while regional developments include Massachusetts’ live theater tax credit and Portland’s push for funding transparency. Leadership changes at the Fountain Theatre and Birmingham Rep signal fresh directions for these institutions. Finally, celebrations and reflections, from Broadway’s marketing triumphs to the UK’s National Lottery milestone, emphasize the ongoing balance of creativity, recognition, and sustainability in the performing arts.

Industry Pro Newsletter: Toronto’s Fleck Dance Theatre to Close, Congestion Pricing Returns
Industry Pro Newsletter: Toronto’s Fleck Dance Theatre to Close, Congestion Pricing Returns
November 19, 2024

Colleen Dilenschneider emphasizes the transformative power of staff interactions in arts organizations. Key stories include legal and policy developments in New York, protests targeting tolerance-focused theatre in Michigan, and the financial struggles of Chicago’s Links Hall. Internationally, barriers for working-class creatives in the UK and the closure of Toronto’s Fleck Dance Theatre underscore critical concerns about accessibility and sustainability in the arts worldwide.

Meet a Marketer: Rachel J.S. Hewitt, Founder of Rachel / Media
Meet a Marketer: Rachel J.S. Hewitt, Founder of Rachel / Media
November 21, 2024

Rachel / Media has managed substantial advertising budgets, consistently achieving key performance indicators (KPIs) that drive sustainable growth, conversions, and brand awareness. A highlight of their work includes the social media campaign for Elegies, which gained international traction through strategic celebrity engagement and account development, and the creation of the viral digital event Lightning Thief Appreciation Day for TheaterWorksUSA.

Industry Pro Newsletter: Can the Arts Adapt? Australia Looks at a 4-Day Work Week in the Arts
Industry Pro Newsletter: Can the Arts Adapt? Australia Looks at a 4-Day Work Week in the Arts
November 11, 2024

Groundbreaking research in London measures brain activity during live dance performances, hinting at the powerful, collective connection audiences feel. Meanwhile, financial pressures are prompting some theaters to close while others push for new ticketing and funding strategies to survive. Broadway faces calls for a more inclusive approach to honoring its artists, and discussions grow around adopting a four-day work week in the arts to combat burnout.

Industry Pro Newsletter: Theater Educators Face Growing Censorship Challenges, Says EdTA
Industry Pro Newsletter: Theater Educators Face Growing Censorship Challenges, Says EdTA
November 4, 2024

Highlights include the launch of BroadwayWorld’s 'Next On Stage' competition, offering young talent an online platform, and insights from the National Endowment for the Arts on how arts participation fosters social connectedness. ew studies reveal trends in censorship for educational theater, while new regulations challenge UK theaters.

Industry Pro Newsletter: Austin Arts Struggle Under Shifting Grant Policies, Broadway Cares Offers Hurricane Relief
Industry Pro Newsletter: Austin Arts Struggle Under Shifting Grant Policies, Broadway Cares Offers Hurricane Relief
October 28, 2024

Leadership changes are shaping Ensemble Studio Theatre and Amphibian Stage, while festivals like Breaking the Binary spotlight marginalized voices. Regional and international updates explore funding challenges, with new grant structures in Austin and evolving arts funding models in the UK.

Industry Pro Newsletter: NEA Report Reveals State Arts Trends, Toronto Plans Major Investments
Industry Pro Newsletter: NEA Report Reveals State Arts Trends, Toronto Plans Major Investments
October 21, 2024

From Toronto’s ambitious 10-year investment plan to the Garden Theatre’s abrupt closure in Florida, communities are focusing on accessibility and resilience. The NEA’s latest report sheds light on U.S. arts participation trends, while major honors like the National Medal of Arts celebrate individual contributions.

Meet a Marketer: Angel Azzarra, Director of Marketing at The Repertory Theatre of St. Louis
Meet a Marketer: Angel Azzarra, Director of Marketing at The Repertory Theatre of St. Louis
October 30, 2024

Angel Azzarra is a dedicated marketing professional and the Director of Marketing at The Repertory Theatre of St. Louis, where she focuses on building lasting, meaningful relationships with audiences. She blends visual storytelling with strategic audience engagement to create campaigns that inspire loyalty and enrich the theater experience.

Industry Pro Newsletter: Financial Struggles, New Residencies, and Successful Fundraising for BTU
Industry Pro Newsletter: Financial Struggles, New Residencies, and Successful Fundraising for BTU
October 14, 2024

Broadway Cares welcomes new trustees, while Black Theatre United raises significant funds for new initiatives. On the international front, the RSC appoints new writers in residence, and Stuttgart Opera's Sancta Susanna provokes strong audience reactions. The closure of California Shakespeare Theater underscores financial struggles in the industry.

Industry Pro Newsletter: TikTok Boosts Theatre Sales as Broadway Tours Expand Educational Access
Industry Pro Newsletter: TikTok Boosts Theatre Sales as Broadway Tours Expand Educational Access
October 7, 2024

In this week's newsletter, we highlight key developments across the theatre world, from financial challenges in arts funding to exciting leadership changes. TikTok continues to influence the stage, boosting the success of an immersive off-Broadway show, while Chicago’s small arts sector shows resilience despite pandemic setbacks.

Industry Pro Newsletter: Nataki Garret and Christopher Ashley Moving To New Leadership Posts
Industry Pro Newsletter: Nataki Garret and Christopher Ashley Moving To New Leadership Posts
September 30, 2024

Nataki Garrett’s appointment as Chair of Theatre Communications Group to a new report on gender disparities in ballet leadership, as well as the announcement of Roundabout’s New Artistic Director, and a transition at the Houston Ballet. Additionally, industry trends such as theater ticket insurance and dynamic pricing.

Industry Pro Newsletter: NEA Explores Theatre Resiliency, Philanthropic Challenges in the UK
Industry Pro Newsletter: NEA Explores Theatre Resiliency, Philanthropic Challenges in the UK
September 23, 2024

From the National Endowment for the Arts' report on theater resiliency to leadership transitions at LAByrinth Theater Company and Signature Theatre, the industry continues to adapt and thrive. Other stories include financial struggles at Virginia Rep, as well as an update on the ongoing University of the Arts closure.

Industry Pro Newsletter: Arts Groups in Milwaukee Face Funding Challenges
Industry Pro Newsletter: Arts Groups in Milwaukee Face Funding Challenges
September 16, 2024

From U.S. universities grappling with cuts to drama departments, to the financial troubles of regional arts organizations, funding concerns are a recurring theme. Meanwhile, Broadway gears up for a thrilling fall season, and new leadership emerges with Lear deBessonet at Lincoln Center Theater and Bradley Renner at Orlando Ballet.

Industry Pro Newsletter: A 'Radical Reshaping' in Seattle, StrawHat to Suspend Operations
Industry Pro Newsletter: A 'Radical Reshaping' in Seattle, StrawHat to Suspend Operations
September 9, 2024

Stories include the opening of nominations for the 2024 BroadwayWorld Regional Awards and the donation from Ken Ludwig to save Hall’s Croft. Financial difficulties are impacting institutions like the University of the Arts and Seattle’s theater scene, prompting a rethinking of models and operations.

Industry Pro Newsletter: Legal Showdowns and Leadership Shifts Across the Performing Arts
Industry Pro Newsletter: Legal Showdowns and Leadership Shifts Across the Performing Arts
September 3, 2024

This edition of our newsletter brings a focus on leadership transitions and legal battles within the performing arts world. From the San Francisco Ballet facing serious lawsuits that challenge its treatment of dancers, to Anna Netrebko's narrowed but ongoing lawsuit against the Metropolitan Opera, the theme of accountability resonates throughout.



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